The Psychology Behind Mobile Budget AdoptionRewards and benefits such as discount rates, cashback and commitment factors can be effective incentives for mobile budget fostering. Nonetheless, the specific factors that drive mobile wallet adoption are still a mystery.Utilizing the stimulus-organism-response (S-O-R) concept as a theoretical basis, thi
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The Psychology Behind Mobile Budget FosteringRewards and benefits such as discount rates, cashback and loyalty points can be effective incentives for mobile budget adoption. However, the exact variables that drive mobile pocketbook fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as a theoretical basis, this